Hello all. I'm obviously new here, but extremely dedicated to learning poker strategy.
I would really appreciate some help understanding how this went wrong.
I had KJs (diamonds) UTG at a rather loose $2/5 NLTH live cash game. The 2 villains, SB and BB, were both bad, loose gamblers who called my 3bb preflop raise. Effective stacks were roughly 150bb.
Flop is K72, with one diamond. Checked to me, I bet 10bb (slightly more than pot) to charge draws as heavily as possible, because I knew both villains were calling stations. I would have preferred to have taken the pot right away at that point, but they both called.
At this point, I know neither of them has AA, KK, or AK. I barely considered whether or not either of them had either a 7 or 2. Those were blanks in my mind.
The turn brings a 7 of diamonds. This is a worrisome card, but seeing it on the board gives me confidence that neither one of the villains has a 7, as it would be extremely unlikely. This is somehwat confirmed when it is checked to me. I check, which I think was my biggest mistake, but I was trying to appear weak to encourage a river bluff that I could raise for more chips. I was thrilled to see a 2nd diamond, giving me the redraw to the nut flush (assuming neither of my opponents has a suited A of diamonds).
The river is a 2. The board is K7272, and I, the uncontested, UTG preflop raiser and sole aggressor throughout the hand, have KJ. SB checks, BB bets 30bb. I shove, thinking it looks like a bluff, and hoping one of them will call, as they both have me covered by a long shot. SB snap calls and shows a 7. Actually, as soon as BB folded (after tanking for a minute), I asked SB if he had a 7 or a 2, and he looked at me and said "I have a 7" with a look of disbelief on his face.
Where was my biggest mistake? Or would you have played this hand the same way? I think checking the turn and shoving were both mistakes, but I don't have a solver, and I'm kind of new to modern NL theory in general.