The reason why did I call is that I don't have so many hands on them as I am not playing NL10 for long ... So I couldn't make sure he won't just limp-raise me and I just found it easier to check.
On flop: pretty obvious
Turn: I called here because I had great odds and I wasn't sure if he doesn't just bluff or raise it like this with 2 pairs or lower set. So I called it hoping for fullhouse...
River: No fullhouse but I think I can still beat a lot of hands (obviously missed play, but on NL10 I think there can be any - two pairs - AJ,A9,A2, sets...) so I made valuebet and blockbet in the same time 
I know I had great odds to call, but I thought I am beaten there.
Thx
Hand converted with online PokerStrategy.com hand converter:
$0.05/$0.1 No-Limit Hold'em (7 handed)
Known players:
[tg]MP1$9.10:///////;MP2$11.62:///////;MP3$11.25:///////;CO$6.54:///////;BU$10.09:///////;SB$7.00:///////;BB (Hero)$10.00:///////;[/tg]
Preflop: Hero is BB with J:s, J:c.
2 folds, MP3 calls $0.10, CO folds, BU calls $0.10, SB folds, Hero checks.
Flop: ($0.35) J:d, 9:c, A:d (3 players)
Hero bets $0.26, MP3 folds, BU calls $0.26.
Turn: ($0.87) 2:d (2 players)
Hero bets $0.75, BU raises to $1.85, Hero calls $1.10.
River: ($4.57) 4:c (2 players)
Hero bets $1.20, BU raises to $7.88, Hero folds, BU gets uncalled bet back.
Final Pot: $5.77.
