Villain is a solid reg at my limits I would say he is a TAG on the nittier side of things.
Flop: I put villain on 22-QQ , AQ at the time, I thought any JX was unlikely given the way I had seen him play (except JJ obv).
I chose to c/c the flop here because:
1) I only really get value from the unlikely JX or QQ that decided to flat and I am ruling out KK since he will definitely 3b pre. I also didn't expect him to float me from what I had seen of his play.
2) given his AF I hoped that he might stab the flop or my flop check might allow me to value bet the turn if he checks behind since I showed weakness on the flop
3) I think I can kind of play WAWB now since the board is dry and my opponent can have JJ/99
Turn: This doesn't really change much unless he has 33 as I don't expect him to have any kind of draw since I hold A 
. I wasn't sure whether to DB/fold the turn or c/c but I thought DB/fold doesn't give villain the opportunity to bluff again on the turn and I can always bet the river for thin value.
River: Initially I had decided to b/f the river for thin value against some weaker PP. When he raises me I know I am beat due to the sizing, plus most players at NL10 wont ever bluff raise you on the river like this. However, since I play against this opponent a lot I wanted to pay to see how he played the hand.
Conclusion: I think that I should just bet FTR for value in hindsight. I think I would have to play b/c F and maybe play WAWB on the T+R if raised on the flop since only JJ/99 beat me on this board.
iPoker - $0.10 NL (6 max) - Holdem - 5 players
Hand converted by PokerTracker 4
Hero (UTG): $17.52
CO: $10.00
BTN: $23.47 solid reg - 13/10/3/6/20/562
SB: $10.00
BB: $19.16
SB posts SB $0.05, BB posts BB $0.10
Pre Flop: (pot: $0.15) Hero has A♦ A♣
Hero raises to $0.40, fold, BTN calls $0.40, fold, fold
Flop: ($0.95, 2 players) 9♣ 9♠ J♦
Hero checks, BTN bets $0.71, Hero calls $0.71
Turn: ($2.37, 2 players) 3♦
Hero checks, BTN checks
River: ($2.37, 2 players) 7♥
Hero bets $1.18, BTN raises to $2.36, Hero calls $1.18
Spoiler
Hero mucks A♦ A♣ (Two Pair, Aces and Nines) (Pre 80%, Flop 90%, Turn 95%)
BTN shows 7♠ 7♦ (Full House, Sevens full of Nines) (Pre 20%, Flop 10%, Turn 5%)
BTN wins $6.62
Why would be a 13/10 guy be ever a solid reg? His style doesn't even play profitable I assume, at the best break-even.