10NL JJ UTG Facing Raise

I played fold equity mostly with this hand, is this a good reason to play it? If it is, then i can play other handfs this way as well?

Why i Play it:
Crazy player who is tilting or just playing some TV poker have 3bet 17% in 42 hands. He is 31/29/4.

He didnt fold here, but i m asking my self if this is a good hand to turn it into a bluff or will you just fold it to this crazy 3 bettors?PokerStars - $0.10 NL (6 max) - Holdem - 5 players
Hand converted by PokerTracker 4

BTN: $10.15
SB: $10.00
BB: $16.83
Hero (UTG): $10.00
CO: $11.50

SB posts SB $0.05, BB posts BB $0.10

Pre Flop: (pot: $0.15) Hero has J♠ J♣

Hero raises to $0.35, CO raises to $1.30, fold, fold, fold, Hero raises to $10.00 and is all-in, CO calls $8.70

Flop: ($20.15, 2 players) 9♦ 7♥ Q♦

Turn: ($20.15, 2 players) 8♣

River: ($20.15, 2 players) 5♠