multi street bluffs at 10NL?

Flop: I think a flat call works fine as well. Raising isn't terrible, but would you really fast play your sets here? I don't think that's necessarily the best way to play your sets. Not that raising sets here is super bad, but slowplaying is often the better option.

Nevertheless, not going to be overly concerned with balance here. NL10 guys generally don't think too much about ranges and just bet-fold when they have Ace high or worse.

Turn: I guess bluffing at the Ace is reasonable. You will often fold out some worse hands.

River: Assuming that you think your turn bluff folded out many of his hands (you should have bet larger on the turn btw to exert maximum pressure), what's left behind is mostly strong hands I would assume. And bluffing into such a range becomes a bad idea given our assumptions about his turn continuation range.

Thanks mbnl. I feel lost figuring out if this stuff is profitable but he did fold this time. Let the learning continue

Youre welcome.

Remember to be aware of how u are manipulating your opponents ranges at every decision point.

In this case theres a good chance that h continues turn much wider than he would otherwise have if u potted turn, which is why u have more FE on the river.