What do you want to achieve with your video
The most important question first: What are the intended uses of your video? What should the audience
take home at the end of the video? Your answer to this question does not have to be very specific, but may
consist of only a sentence or two. It may be sensible to write a few notes on what you want to work on in
your video beforehand, so that you have a basic outline which you can follow. Write down in a few words
the points you would like to deal with.
Aims & Objectives
• What your video intends to bring to the community
• What the audience will know at the end
• Noting the content and building a structure of the video prior to recording
The Audience
• Your specific target audience ( Beginner - Advanced - Expert )
• The complexity of language used / explanations given
What are good videos and how do you create them?
Recording good training videos isn't easy. It requires preparation, presentation, good poker knowledge and didactics.
Video formats:
• Theory / Concept video
• Specific hand(s) review
• Stat analysis / leakfinder
• Presentation/discussion
• How-to
• Live sessions
• Session reviews
• User session reviews
You can use tools to improve your presentation or make things more visual. Some tools you could use are listed below. If you want to use an unlisted poker related tool, please consult with your coordinator to see if it is not a problem.
Tools that you can use:
• Pokerstrategy Equilab / Equilab Omaha [instead of Pokerstove]
• Powerpoint
• Excel
• Holdem Manager
• ICM Manager
• NASH
• Forumposts
Didactics:
Explaining the 'why'
For the user to understand the content of the video, it is important for you to explain why you have chosen a certain course of action and why this is most appropriate.
Not every Pre-Flop fold is worth mentioning; avoid explaining information in depth which may not be relevant to the user, for example, common knowledge explanations during a Diamond video.
For the user to understand the content of the video, it is important for you to explain why you have chosen a certain course of action and why this is most appropriate.
Not every Pre-Flop fold is worth mentioning; avoid explaining information in depth which may not be relevant to the user, for example, common knowledge explanations during a Diamond video.
Concepts and Ranges
• Point out concepts to the viewer
• Estimate opponents Hand-range and explain
Good Poker players always use ranges and understand that Poker is not concerned with one hand versus the other; ranges are used to predict accurately.
To ensure good analysis you should discuss how your range performs against your opponents and which range you would be holding in your opponent’s context.
Alternative Lines
• Discuss alternative plays and what effect they could have had
• How would you have played differently in relation to your position
• What type of opponent are you facing and how does this affect your line
Discussing potentially alternative methods of decisions creates a deeper understanding of the fundamentals you have learned and allows us to explore the mindset of the producer.
How to create a good video
Preparation is key! Preparing your video in advance will make your life easier and your presentation better. Overall, the appearance of your video can be greatly improved by a good preparation.
How to prepare:
• Choose a clear, sepcific topic
• Set target audience
• Create a structure and timeline
• Prepare your tools (powerpoint, precalculated ranges, forum posts, hand histories, ICM trainer, etc..)
You start your video by introducing the topic of the video and addressing your target audience. Make sure the introduction takes a little time as possible, since you will otherwise bore your audience. Get into the action as quick as you can!
Start of the Video:
• Introduce the topic
• Mention the target audience
• Start with the topic right away!
• This should in total not take up more than 30 seconds
This is of course the core of the video and should be presented well. As said before, having a good preparation will help you a lot! Here are some key points that will help you present your video well.
During the video:
• Concentrate on your single topic
• If other fields are touched - refer to other pieces rather than explaining.
• Do not repeat yourself, if something is very important: key learning at the end of the video
• All calculations, ranges etc. have to be prepared before the recording. (see how to prepare)
• Talking in ranges, not exact hands
At the end of the video, it is important to recap some key learnings of the video. Make sure you ask members to leave their feedback, questions and opinions in the comment section as well.
End of video:
• Present key learnings (takeaways, memorable sentences)
• Motivate users to ask in comments & discuss
• Crosslink other material if adequate
Make sure your video has an appropriate length. A live session can probably take 40 minutes, where a theoretical video can be as long as you need to explain the topic.
Some nice example video's:
Cornholio: Room for improvement
BogdanPS: Variance in Poker
Collin Moshman: Low Blind Bluffing
Golden rules to make a great video
The most important question first: What makes a great video? In general we believe a great video induces the following comments:
'This video was fun and exiting'
'I enjoyed watching the entire video'
'I really learned something from this video'
To ensure this, here are the Five Golden Rules that will help you achieve this mission.
1. Be professional
Being professional includes many things. In general, it is about showing appreciation to your viewers. Therefore:
• Don't smoke/eat/drink/swear
• Show respect to other players
• Avoid any sounds and pop-ups from softwares and other devices, such as: skype/facebook/msn/e-mail/any other messenger/cell phone
• Ensure a good audio and video quality
2. Be prepared
Being prepared is important because it will greatly improve your presentation and the structure of your video. This makes it easier for the viewer to follow your story and remember something afterwards. Before you start your recording:
• Choose a clear/specific topic
• Know what you want to say, have a story line in mind
• Any presentation tools (such as powerpoint) should be well structured, have a good layout and use proper language
• Prepare sample hands, ranges, calculations before recording
3. Show and induce passion
To not lose your viewers after a few minutes, you have to be able to keep your audience interested. Of course an important factor would be to tell something interesting, but the way you tell things definitely counts as well.
• Be enthusiastic about what you are telling
• Encourage viewers to take part in discussions in the comments and on the forum
4. Have good didactics/explanations
To teach your viewers something, it is important that you explain things well. A mistake that is easily made is that you start reporting situations, instead of deducting them and explaining your thought process. Therefore always think about:
• Build attention bridges by e.g. introducing your topic with a question that will be answered during the video
• Explain the 'why' and your though processes
• Talk about alternatives, create ''what if'' scenarios
• Try to talk in ranges, wherever possible
Interactive tasks are a great tool to increase the attention span of your viewers. Example:
1. Ask a question
2. Ask the viewer to pause the video, and think about the question and resume when he has an answer
3. Make a little pause
4. Give the answer/explanation to the question
Asking questions keeps your audience more involved and helps them learn more.
Read our didactics tips and tricks guide:
5. Have a good opening/closing
• Start and end with 'This is XYZ for PokerStrategy.com'
• Keep your introduction crisp, come straight to the point
• Keep your video timeless; Don't mention things that aren't relevant in the future, as it can confuse people
• End with summary/key learnings and answering the question that you asked in the beginning
If you stick to these golden rules, there is a high chance that the community will receive your video well and that it contributes to a great poker school offer.




