Hey everyone,
Change of the free bankroll for new PokerStrategy.com members
The free bankroll program has been a staple of PokerStrategy.com since its inception in 2006. Through the years, we’ve been able to fund over 1 million new poker players with free money,introducing them to the wonderful game of poker and allowing them to begin their journey towards reaching their poker goals.
The free bankroll program at PokerStrategy.com has allowed many of our most successful members to start their poker careers, and assisted us in our mission and promise to spread the popularity of poker in a positive manner.
As new poker players are introduced to the game, but have yet to sit at a table, many end up with second thoughts:
“Am I good enough to risk my own money?"
"Can I trust these poker rooms with my payment data and hard earned cash?"
And even if they are willing to put their own money on the line, online payments are still unfamiliar and uncomfortable for many people. As long as there was that doubt, they would never have the confidence to leap into online poker.
PokerStrategy.com, and our free bankroll programme, gave these people that confidence.
Users could now play real money poker without risking their own money. They could play real money poker without giving away their payment data.
And most importantly, they could learn to love poker.
Why introduce change?
Although the PokerStrategy.com free bankroll programme has been wildly popular, we’ve always disliked one element.
A lot of users who received the free bankroll wasted the opportunity with frivolous play or used this as a chance to commit fraud. As a result, we had to implement stricter and stricter security checks, ultimately resulting in a lot of honest people failing to receive a free bankroll.
Obviously, not everyone is going to pass our poker quiz. But when it became required to process identity checks, and further burden our legitimate users, we knew that it would become harder for PokerStrategy.com to truly spread the joys of playing poker.
For many of our honest users, some simply didn’t want to submit to identity check. For other users, they become stuck in limbo as our fraud teams processed the queue of user requests.
But for all of them, it was a hassle.
Here at PokerStrategy.com, we created many of the best first experiences with online poker. But we also create some bad ones, and that's what we don't like.
The new free bankroll
The idea is simple:
1. Optimize the amount of money needed to properly fund poker accounts.
2. Give the free bankroll to many, many more players.
Through the last 12-months, we have tried a multitude of different funding methods and amounts, and via that process have found what we believe is the optimal free bankroll amount -- $10.
Spending this amount will allow us to discourage the amount of attempted fraud, resulting in less money lost as a result of dishonest users.
Because of this, we can start to implement more customer-friendly security checks. This means more users will receive a free bankroll from PokerStrategy.com.
Moving forward, a typical free bankroll might look like this:
• initial amount of $10 for free
• limited to beginner stakes / limits
• cashout restricted
• if you follow up with a deposit, you get a good bonus
Depending on the poker rooms, the offer might still vary - as it did in the past.
What's the downside?
Obviously, a smaller free bankroll makes building a substantial bankroll slightly more difficult. Poker isn't easy, and even if you're a good player, sometimes variance is unavoidable.
But poker is a beautiful game of skill, and as such, doesn't require a player to solely rely on the size of his stack. While overall the lower amount will make it a bit more difficult for the most talented players, we are confident that through the support of our strategy guides, coachings, and community, the strong players will certainly still make it.
At the very least, we know that a player will have gathered enough real money poker experience to make a conscious decision on whether to continue with their own deposit or not.
But most importantly, we are confident that we can reach our ultimate goal - teach people to love poker.
What's the upside?
It’s simple - we're able to give the free bankroll to many, many more players.
This is better for many reasons:
• better experience for new PokerStrategy.com members
• higher conversion rates, and thus more money earned, for Tell-A-Friend
• providing a higher share of our members with access to real money poker – for free!
And since we can bring more poker players to the game, that means:
• our community can grow
• more people see poker as a strategy game rather than gambling
• more people can develop a love for poker, helping every professional who makes a living from poker
Overall, we are extremely confident that this change is a good one. It’s directly in line with PokerStrategy.com goals and what we strive to accomplish - show as many people as possible how great the game of poker is.
Looking forward to your feedback.
Ingrid
