In my equities that is counted. It's the equity against JJxx so if the board pairs hero knows he is behind when villain bets.
I mean, how can it be a clear and easy fold, when you need 33% for call and you have 30%? You need about 5bb for implied odds to make the call +EV.
That example that Ribbo gave is whole different story. Now we have just about half a pot for river, and opponents hand is pretty much face up. If there are some reasons to believe that opponent doesn't have a set there, I am sure OP would have mentioned about it. And in Ribbo's example, when you decide to call with implied odds on turn, you need to count your outs right. 7:h is not one of them, as it pairs the board. If you only have a flush draw, then you have 7 clean outs. And base your calculations for that.
If this is fold, then how much you need to have outs that you want to call that pot sized bet? 33%? I really can't see how it's a call with 33% and fold with 30%, when we will have implied odds at least for that 3% in this specific situation.