another guts "what's the.." play.

when in poker there're rivers like this - and you go like native american... there's no a notion of equity. there's no future, no distance, no outs... only prehistoric instincts smelling the spitit of tilt. it's like ritualistic killing...) and such turn - is a preparation.

'cause on the turn, you do have effective odds. yes, you do.
there's only two of you, the 3rd is a loser who doesn't deserve the respect of having even few pot equity.
'cause if the Villain has 7, both 8s are my outs as well and vice versa. you will do have a better boat! you got to believe - on the turn like this - it's true!

IPoker, $0.05/$0.10 Limit Hold'em Cash, 7 Players
Poker Tools Powered By Holdem Manager - The Ultimate Poker Software Suite.

Preflop: Hero is CO with J J
MP1 folds, MP2 raises, MP3 calls, Hero 3-bets, 2 folds, BB calls, MP2 caps, MP3 calls, Hero calls, BB calls

Flop: (16.4 SB) 8 8 7 (4 players)
BB checks, MP2 bets, MP3 calls, Hero raises, BB calls, MP2 calls, MP3 3-bets, Hero calls, BB calls, MP2 calls

Turn: (14.2 BB) 7 (4 players)
BB checks, MP2 checks, MP3 bets, Hero calls, BB calls, MP2 calls

River: (18.2 BB) J (4 players)
BB checks, MP2 checks, MP3 bets, Hero raises, 2 folds, MP3 3-bets, Hero caps, MP3 calls

Results:

ask yourself - having turns like that one ...have you ever... EVER counted The Pleasure Equity?
forget the strategy. that's the poker.
Amen!